(You can download the deck from the link in the article below)
We all have had that one really bad relationship, the one we never speak of. The one that makes you spaz out & cringe if traces of it accidentally floats by your unprepared psyche. The place i made this deck at, is my moment of shame, my biggest professional mistake so far. To a point, that i actually scraped off all traces of it from, not just my resume, but also from the deck attached. So this one is not quite as pretty as used to be.
And just like in any toxic relationship, there were moments of accidental brilliance to this job as well. The pitch deck for Lycra India was one of those. It might not be the most visually provocative deck, but it’s rooted in a very big idea. It’s tangled, merged & melted in the idea of motion. May it be social, national, patriotic, entertaining or marketing; it was all conceived in motion. Read the deck, enjoy the idea & form your own opinion.